Co-building
“Value Driven”
Ventures

We ideate | validate | incubate | accelerate tech-enabled ventures that have the potential to scale in the MENA region and abroad.

What do we do?

Our focus areas

Incubation

We seek ideas internally on an ongoing basis and carefully review and select the ideas we most believe will bring value to their region.

Co-building

We partner up with corporates to solve their pain point or to build an innovation lab with them. We embed our experts and recruit the team to scale the venture.

Cross Border Sponsoring

We welcome startups that are not sure how to start or launch into the region, helping them go through validation, market penetration, and expansion.

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Access to capital

Ventures receive a budget tied to an objective and are supported by our playbook.

Access to markets and Operational know-how

Scalability of knowledge and execution best practices allows the ventures to launch faster.

Talent & Culture

Ventures get access to the talent within the marketing and development field and are supported by the HR/GRO for day-to-day activities.

Hands-on operational guidance and support

Ventures utilize the existing legal infrastructure and agreements created by the studio, allowing them to concentrate on the venture itself.

Our Team

A deep experience in the sector

Our top professionals are ready to help with your business

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CEO & Growth Partner

Salman Attieh

• 10+ years in lean operation transformation projects
• Manage projects of $10M+
• Ex-P&G
• Serial Entrepreneur

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Partner & COO

Ralph Choueiri

• 10+ years in technology and entrepreneurship
• Ex-OLX Group Digital Innovation Lead
• Ex-startup founder that raised $1.8M in funding

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Venture partner

Jad Darwish

• Serial investor with consistent 5x returns.
• Ex-CEO of one of the largest MEP companies in KSA
• Founder of Witility, energy management services.

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CSO

Alexandra Di Nella

• 10+ years in technology 
• Ex-BCG, ex-Rocket Internet
• Mentor and innovation coach @ Founder Institute, University of Miami
• Serial Entrepreneur

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CFO

Emilio Parente

• 10+ years in Finance
• Ex-Deloitte
• Serial Entrepreneur 
• Led completion of 16 acquisitions of software companies

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Venture partner

Ahmad Chaaban

• 7 years corporate world experience in business development.
• Handling commercial sales value of $5M+
• Founder of a LEAD design company.
• Serial Entrepreneur

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CPO

Rahul Aswani

• Ex-Product Manager at Careem
• Founder in 10xer Singapore
• Services entrepreneurs

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Chairman and Chief AI OFFICER

Saad Attieh

• PhD in the field of constraint programming, artificial intelligence
• Cofounder of solverscape, ASOMAS
• Founder of Fielder, AI staffing agency

Domain Specialists

Our top domain specialists are ready to help

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Data

Yalçın Kaya

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MarTech

Alper Taner

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Media

Bryan Tomie

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Growth

Nelio Leone

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Growth

Sara Addam

Our Stealth Ventures

We fund ventures around a problem, ideate, validate, incubate and accelerate them to Series A.

Let’s connect

Drop us a message

Tell us more about your company

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You’ll hear from us within 1-2 business days.

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